Cafetal River among tree ferns

Home  /  Impact

Impact and community

Conservation cannot exist without communities.

Transparency

Genuine ecotourism

We operate with a clear purpose: to minimize our ecological footprint and maximize our positive contribution.

We strictly prohibit the removal of flora and fauna, and we manage our resources (water and waste) with full responsibility.

Yellow bromeliad inflorescence with mountains in the background

Zero extraction

Strict ban on removing flora and fauna from the reserve.

Water and waste

Responsible management, composting and a major reduction in plastic use.

Local talent

Hiring and training of people from Purulhá and the surrounding area.

Local producers

Direct purchases from small producers in neighboring communities.

Growing together

With the people of Purulhá

Conservation cannot exist without communities.

At Ram Tzul, we prioritize hiring and training local talent from Purulhá and the surrounding area, and we boost the regional economy by working directly with local producers.

Ram Tzul restaurant staff serving hot drinks in ceramic cups

Our philosophy

Mission, vision and values

Mission

Protect and share

To protect the cloud forest, support our neighboring communities and offer our visitors deep wellness through genuine experiences.

Vision

Regenerative tourism

To lead regenerative tourism in Guatemala, offering transformative encounters that connect nature, culture and spirit.

Values

What guides us

  • Respect
  • Responsibility
  • Identity
  • Solidarity
  • Generosity
  • Gratitude

Respect for natural cycles, responsibility through regenerative tourism, an identity that honors our Q’eqchi’ and Poqomchi’ roots, solidarity with our people, generosity in hospitality and gratitude for life, the mountain and the water.

Cafetal River among tree ferns

Booking

Travel with purpose

Your stay supports the conservation of the cloud forest and the neighboring communities.