
Transparency
Genuine ecotourism
We operate with a clear purpose: to minimize our ecological footprint and maximize our positive contribution.
We strictly prohibit the removal of flora and fauna, and we manage our resources (water and waste) with full responsibility.

Zero extraction
Strict ban on removing flora and fauna from the reserve.
Water and waste
Responsible management, composting and a major reduction in plastic use.
Local talent
Hiring and training of people from Purulhá and the surrounding area.
Local producers
Direct purchases from small producers in neighboring communities.
Growing together
With the people of Purulhá
Conservation cannot exist without communities.
At Ram Tzul, we prioritize hiring and training local talent from Purulhá and the surrounding area, and we boost the regional economy by working directly with local producers.

Our philosophy
Mission, vision and values
Protect and share
To protect the cloud forest, support our neighboring communities and offer our visitors deep wellness through genuine experiences.
Regenerative tourism
To lead regenerative tourism in Guatemala, offering transformative encounters that connect nature, culture and spirit.
What guides us
- Respect
- Responsibility
- Identity
- Solidarity
- Generosity
- Gratitude
Respect for natural cycles, responsibility through regenerative tourism, an identity that honors our Q’eqchi’ and Poqomchi’ roots, solidarity with our people, generosity in hospitality and gratitude for life, the mountain and the water.

Booking
Travel with purpose
Your stay supports the conservation of the cloud forest and the neighboring communities.